The Importance Of A Being Without Faults Essay - 2233 Words

Intro: Perfection. The idea of a being without faults has always been a goal for humanity, and for the longest time, the goal has seemed like nothing more than an unattainable dream. However, with the recent advances in technology and engineering, the dream may be closer than we think. Genetic engineering has become a powerful advancement in today’s technology-based world. Today’s scientists and engineers have begun work on methods to manipulate the DNA of a person in order to, in a way, â€Å"customize† the traits and characteristics of a human. This is admittedly, a huge step forward for engineering. However, the issue now rests with whether or not we should be committing such an act. What are the benefits of such engineering? Is it ethical to manipulate the DNA of an unborn child? And what are the repercussions that may arise from such advanced technology and engineering? As with any issue, a variety of views exist on both sides of the argument. These are the issues that are explored in the face of humanity’s possible first step towards perfection. Background: Nowadays, with our continuous advancements in technology and engineering, the idea of genetic modifications is no mystery. A well known example of genetic engineering is found in the very food that we eat. We know this as genetically modified organisms or GMO’s as noted in Matthew Liao’s research paper titled, â€Å"Selecting Children: The Ethics of Reproductive Genetic Engineering.† However, GMO’s have been placed underShow MoreRelatedMarriage Should Not Be A Sacred Thing1341 Words   |  6 PagesDivorce has become way to common; we need to reestablish the sacredness of marriage and the importance of family. There are two types of divorces, a no fault and an at fault. No fault divorces mean that the person filing does not have to prove fault on their spouse. States still require a reason for divorces so the most common reasons are there are too many differences and the marriage is not repairable. An at fault divorce is most common and this is when a spouse is filing for divorce because of infidelityRead MoreWater Supply As A Critical Infrastructure1475 Words   |  6 PagesOne of the basic elements required to sustain life is water. Water is of extreme importance as the body cannot go without water for more than a few days. Therefore, the supply of water is a paramount concern amongst society. The availability of water is not the only concern. Another factor is the purity of the water supply. Imagine the catastrophic sequence of events if the water supply for a region were to be contaminated with Ebola or any plethora of deadly viruses. 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Scientists use an array of methods in collecting data and providing analysis of fault characteristics both past and present. Presently there are many differing hypothesis and models used to describe crustal movements and deformation within the Pacific and North American plate boundary. Historical earthquakes along this fault have proven to beRead MoreSatire Of Being Earnest And Jane Austen s Pride And Prejudice1533 Words   |  7 Pagesorganized religion and a rigid class system. Oscar Wilde’s The Importance of Being Earnest and Jane Austen’s Pride and Prejudice use satire to reveal faults in these elements of society. Many of Wilde’s criticisms of society are provoked by his closeted homosexuality. He portrays religion as a restricting, meaningless convention and depicts the aristocratic class as a hypocritical and unempathetic lot. 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Jeannette and Rex show their faults by destroying everything the children try to accomplish because of their personal bad habits. Again the danger of parenting is depicted through walls’ use of symbolism. Jeannette being a child (three yearsRead MoreThe United States958 Words   |  4 Pagesother method than said jury system. The laws written in Congress based on the principles of our Democracy are worth precious little without the execution of it for and by the very people they’re written to protect. Despite this, juries have also come onto criticism due to their potentially substantial faults, which it would be foolish to not address directly. Many find fault in the jury system, citing it as an unfortunate byproduct in an overly litigious society, however most of these arguments haveRead MoreOffice Equipment Written Answers Essay1451 Words   |  6 Pagespaying employees.   printers and copiers to bulk create documents in the least expensive way possible. 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Essay on Kate Chopins novella, The Awakening - 870 Words

Kate Chopins novella, The Awakening In Kate Chopins novella, The Awakening, the reader is introduced into a society that is strictly male-dominated where women fill in the stereotypical role of watching the children, cooking, cleaning and keeping up appearances. Writers often highlight the values of a certain society by introducing a character who is alienated from their culture by a trait such as gender, race or creed. In Chopins Awakening, the reader meets Edna Pontellier, a married woman who attempts to overcome her fate, to avoid the stereotypical role of a woman in her era, and in doing so she reveals the surrounding societys assumption and moral values about women of Ednas time. Edna helps to reveal the†¦show more content†¦Edna breaks the rules when she stops taking care of the house and stops showing up for her tea parties each Tuesday night. Leonce is shocked by this when he exclaims: Why, what could have taken you out on Tuesday? What did you have to do?...Why, my dear, I should think youd understand by this time that people dont do such things; weve got to observe les convenances if we ever expect to get on and keep up the procession. Leonces feelings about Ednas lack of interest in her supposed duties are clearly presented in his statement. He wants her to conform to what society expects of her. By deciding not to partake in her duties as a wife, and in wanting to do something for herself, Edna expresses the assumptions that society has for her to carry out her wife-like obligations. Ednas acquaintances all share similar moral values. The women around her feel that they should be completely devoted to their wifely duties, and that they should be loyal to their husband at all times. The narrator describs them: It was easy to know them ...They were women who idolized their children, worshipped their husbands. . . Madame Ratignolle was, quote, the embodiment of every womanly grace and charm. Their simplistic and meaningless morals are made more clear when compared to Ednas devotion to her ownShow MoreRelatedChona And The Ocean In Kate Chopins The Awakening1027 Words   |  5 Pagespurity, danger and excitement. It is vast, sustaining many forms of life, but it also has the power to take life away: the ocean is symbolic of creation and destruction. In Kate Chopin’s novella, The Awakening, many important scenes are set the ocean. Edna Pontellier experiences and reflects the dual power of the ocean in the novella, through childlike activities such as, learning to swim and a rebirth, but also in more powerful experiences, like committing suicide in the final scene. Chopin uses imageryRead MoreThe Awakening: Edna Pontellier as a Believable Character Apart from Feminist Symbol776 Words   |  4 PagesKate Chopin’s â€Å"The Awakening†, her most famous novella, was written in 1 899 and is widely regarded as one of the earliest American works that earnestly focuses on women’s issues and ideals. Chopins novel captures the essence of the struggle for freedom, equality, and independence in which women have been formally engaged for almost 150 years. In Edna Pontellier we find a woman that goes beyond being a symbol for freedom and the pursuit of female independence, but a complex individual coming to termsRead MoreThe Symbolism Of Birds Throughout Chopin s The Awakening1564 Words   |  7 PagesThe Symbolism of Birds in Chopin’s The Awakening In the 1899 novella, The Awakening, Kate Chopin illustrates the social oppression that women experienced during the Victorian Era (1837-1901). The protagonist in the novella, Edna Pontellier, reflects the progressive women of the late 1800s who began to question the traditional gender roles of society. In contrast to customary women such as Adele Ratignolle, the model character in the story who displays very high standards of being a wife and a motherRead MoreEdna Pontellier and Elizabeth Bennet: Challenge of 19th Century Conventional Methods1344 Words   |  6 PagesKate Chopin and Jane Austen could readily be referred to as literary heroines of the nineteenth century. Both women often challenged conventional societal methods within their works, which inherently caused these literary geniuses to write in complete secrecy. Chopin and Austen gave birth to characters such as Edna Pontellier in The Awakening, and Elizabeth Bennett, the renowned protagonist of Austen’s novella Pr ide and Prejudice. While noble in their respective ways one can easily mistake Edna andRead More The Awakening Essay1091 Words   |  5 Pagesto the fact that an author is able to convey his/her message clearer and include things in the book that cannot be exhibited in a movie. For this reason, the reader of the book is much more effected than the viewer of the film. In the novella, The Awakening, by Kate Chopin, there is much more evidence of symbolism as well as deeper meaning than in the movie version of the book, Grand Isle. Chopin conveys her symbolic messages through the main character’s newly acquired ability to swim, through theRead MoreThe Awakening Of Women s Rights2106 Words   |  9 Pages The Awakening of Women’s Rights Women’s rights have evolved from being housewives to obtaining careers, receiving an education, and gaining the right to vote. The feminist movement created all these historic changes for women. This movement was highly controversial and it fought to set up equal rights for women. Women’s groups worked together to win women’s suffrage and later to create the Equal Rights Amendment. The economic boom in 1917 and the early 1960s brought many women into the workplaceRead MoreThe Awakening By Kate Chopin1563 Words   |  7 Pages The Awakening by Kate Chopin The title of Kate Chopin’s novella is significant and full of enriched symbols that reflect Edna’s Awakening. Edna is waking up her understanding of herself as an individual. Not as a mother nor a wife, but who she is as a woman and a sexual being. Throughout the novel, there are a few distinct types of awakenings; from her awakening to herself as an artist, realizing that she can have her own opinion over what kind of music she liked, and the most important, Edna realizedRead MoreKate Chopin And Virginia Woolf s A Room Of One s Own Essay1254 Words   |  6 PagesThrough their works, Kate Chopin and Virginia Woolf were able to portray a certain relationship between women and society. While some literary pieces are optimistic towards women, others are not. In this case, The Awakening, a novella written by Kate Chopin, focuses on the inner battle that the main character Edna faces throughout her life. On the other hand, Virginia Woolf’s A Room of One’s Own, discusses ideas related to gender inequality. Both women seem to be facing inner turmoil that correlatesRead MoreHouses as Motif: Kate Chopins the Awakening2783 Words   |  12 PagesMotifs in Kate Chopin’s The Awakening Linda Catte Dr. Kathryn Warren ENGL 2329: American Literature March 22, 2012 (KateChopin.org.) (Krantz’s Grand Isle Hotel Picture of painting by Tracy Warhart Plaisance) (Reflechir: Vol.1. Les images des prairies tremblantes: 1840-1940 by Chà ©nià ¨re Hurricane Centennial Committee) It is not new or unique that an individual is looking for one’s purpose and meaning in life. Nor is it unique that men and women imitate the norms of society. In Kate Chopin’s novellaRead MoreThe Awakening And Henrik Ibsen s A Doll s House1288 Words   |  6 PagesKate Chopin’s feminist novella The Awakening and Henrik Ibsen’s iconic play A Doll’s House both follow strong female protagonists who deal with abusive relationships, difficult situations, and self-realization. A main theme seen in both works is that of self-awareness and the journey to find one’s self while they deal with conflicting relationships between themselves and other characters. Although Robert M. Adams’ identification of personality clashes is evident in both works, his interpretation

Debt Hinders Development of Poor Countries free essay sample

The economy of the country is also undermined since all the sectors of the economy including health sector, education sector, agricultural sector, tourism sector and other sectors are compromised for the country to repay back the debts. 2. Its leads to low capital stock This is experienced due to regular payments of debts by the developing countries. Low level of investments, low outputs from the industries and farms, low savings are also experienced due to repayments of loans.A country fails to save any money for use in profitable projects; little or no capital is accumulated for development purposes. A country fails to attract F. D. Is i. e. foreign direct investments which could bring about development processes. These investors curtail their investments in these poor countries and transfer them to safer countries hence causing capital flights. 3. Debt leads to inflation. This is the general rise in price of goods and services in a country. We will write a custom essay sample on Debt Hinders Development of Poor Countries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The money borrowed may exceed the supply of goods and services hence causing inflation.If a debt is not managed properly then it will affect the whole country and its production systems. These leads to loss in stability in real value of money and other monetary items. It discourages investments of savings and shortages of goods if the consumer begins hoarding out of concern that prices will increase in future. 4. Weak currencies. When a nation has a bigger debt the economy grows slowly or totally stagnates. These poor nations are asked by their trading partners to devalue their currencies to make their goods cheaper for them to buy.Devaluation of a countries currency affects the production sectors since the prices have fallen hence making it less worth to produce because the currencies of the country’s exports are weak. This leads to continuous repayment of loans since the poor country cannot access the international markets with their weak currency hence cannot get the hard currencies. 5 . Debt hinders trade. Most of the highly indebted poor countries are endowed with raw materials and other resources. Due to this presence of natural resources they have benefited from the international trade partners. So due to loan binge of the excessive debt on the poorer countries the trading partners and trading blocs shy away since they do not want to be associated with a highly indebted country. This leads to slow economic growth and development of the country since they have to trade with countries with the same features and therefore and they cannot get a lot of finances. Most of these products from developing counties are exported to developed countries.So when these poor nations are faced with high level of protectionism in the international markets they experience a sharp reduction of exports leading to unfavorable balance of payment. The developed or trading countries bring up /erect protectionist laws inform of tariffs quotas, or standard of goods hence locking out most of the primary exports from the poor countries from accessing international markets. 6 . Debts and environment. Environmental issues, poverty and debts are very much related. This is because the more the developing countries stay.Developing countries stay in debts, the more they will feel that they need to exploit the earth or natural resources for the hard cash they bring in. the poor countries also have to cut back on its social, health, endowment, conservation, employment and other important programs, cutting back on all these issues means the country will not realize development process. These are main pillars of any development process to advance. The countries development will stagnate since all the sectors necessary to steer forward have been cut back.

Ww Ll The Air War Essay Research free essay sample

Ww Ll The Air War Essay, Research Paper World War ll is one of the biggest and most remembered wars in American history. The Bombing of Germany was a large portion of the war. General Arnold wanted his service to utilize a selective bombardment technique against Germany because he considered it the most efficient manner for winning the war. He besides described it as a morally superior manner of carry oning war. In the spring of 1943, he sent his combat commanding officers a memoranda offering ethical and practical grounds for preciseness bombardment. He urged them to do certain that Army forces planes bombed every bit accurately as possible so the American circulars would non hold to put on the line their lives repeatedly to destruct marks that could be eliminated with one bomb. He besides warned his generals to avoid gratuitous injury to enemy civilians. Careless, inaccurate bombardment would distribute and escalate feelings of hatred toward other states after the war was over. We will write a custom essay sample on Ww Ll The Air War Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ( Schaffer 60-61 ) . With the successful allied landing in Western Europe and the progress of Soviet ground forcess in the East, it was clear that Germany had lost the war. But this was really different from conveying the German authorities to the point of resignation. Those who controlled the American and British air forces continued to seek for ways of utilizing air power to do Germany capitulate. Their proposals continued to include onslaughts on civilians- to interrupt their morale and interrupt their ties with Nazi leaders, to learn their lessons about the destiny of those who begin wars. Before the war American planing machines had imagined that bombing civilians at the right minute precipitate Germany # 8217 ; s collapse. ( Schaffer80 ) . One of the obstructions to direct onslaught on the German public -a deficit of planes- had stopped being a job. Nevertheless, among AAF officers and their advisers controversy persisted about proposals to destruct Germany # 8217 ; s will t o contend by assailing and terrorising the German people. ( Schaffer80 ) . In July of 1944, reacting to a determination by the British Chiefs of Staff, the Air Ministry produced an analysis of proposals for stoping the war through airial panic foraies. It examined suggestions for bombing little towns ; for foraies on several big metropoliss ; for broad spread strafing of civilian aims, such as route and railway traffic ; and for a individual desolation onslaught on Berlin. A transcript of this paper went to Washington, where General Laurence Kuter, the helper head of air staff for programs, analyzed the proposals and forced all of there deficient. ( Schaffer80 ) . The most of import factor traveling the AAF toward Douhetian war was the attitude of the states best civilian and military leaders. The main movers, some of them moved at times by other leaders and by fortunes, were Arnold, who, despite his penchant for selective bombardment, sometimes promoted less discriminate signifiers of onslaught ; Eisenhower, who would make anything to convey a fast terminal to the job ; Marshall, who wanted to set on CLARION and THUNDERCLAP and to demo the Germans traveling to Munich that their state of affairs was hopeless ; and Lovett, who felt the war should be painful and unforgettable to German civilians. ( Schaffer106 ) The explosion of atomic arms over Hiroshima and Nagasaki were an attempt by American strategic air forces to destruct about every of import metropolis in Japan. The first was the great Tokyo foray of March 9-10, 1945. The work forces who directed it hoped that incendiary air onslaught, together with precession bombardment of industrial and military together and the detonation of atomic bombardment would halt the will of the Nipponese people and destruct their states ability to contend. Optimistic that a Douhetian sort of warfare, which had non achieved the consequence the others had that were anticipated in Europe, would win in Asia, but neer knew what i t would take to do the Nipponese resignation. American planes devoted rational and physical resources to find how to take out Japans metropoliss. Some of the work forces who were toilets to these deliberations wondered at the same clip about the morality of what was being planned, but for the most portion contention about the moral issue in the American bombardment of Japan awaited the terminal of the war. ( Schaffer107 ) . When the Atomic bomb detonation stopped the Pacific air violative, planned so carefully by so many military and civilian specializers over so many old ages, American civilians and service work forces and other people throughout the universe were happy, for a awful war was stoping. But arguments had already started over the manner the United States used air power to penalize and get the better of the imperium of Japan. ( Schaffer148 ) . When people cause events to go on that are every bit of import as the devastation of the Nipponese metropoliss, it is natural to inquire how they thought about the moral issues involved. Were the Americans responsible for the manner Japan was bombed. Finding the replies to the inquiries is really difficult for the historiographers to decide. ( Schaffer149 ) . Some AAF commanding officers might take to the decision that they felt no concern about the morality of the atomic and fire bomb onslaught on Japan. General Eaken # 8217 ; s comment that he neer thought there was any moral sentiment among leaders of the AAF applied to those who directed the onslaughts against Nipponese urban centres, officers he knew good. General LeMay # 8217 ; s remarks seem to verify Eaker # 8217 ; s position. When an Air Force plebe asked him how much moral consideration affected his determinations about bombing Japan, Le May said, # 8220 ; Killing Nipponese didn # 8217 ; t bother me at this clip. It was acquiring the war over with that bothered me, so I wasn # 8217 ; t worried peculiarly about how many people we killed in acqu iring the occupation done # 8230 ; # 8230 ; # 8230 ; .. All war is immoral, and if you let it trouble oneself you, you # 8217 ; re non a good soldier ( Schaffer150. ) # 8221 ; Droping the atomic bomb caused him he said, # 8220 ; no trouble # 8221 ; . ( Schaffer150 ) . Long before the United States was forced into the war, all the pilots knew what would be expected of them. They knew that themselves and all others in active preparation or about to come in developing knew that air power could rule any military state of affairs on land or sea. They knew one time at war, Americ an air power could rule everything. Planes circulars, care crews, and a uninterrupted flow of air force supplies in fast increasing volume would hold to be provided in order to blare out the everyplace. Everywhere that had a bridgehead must be the ultimate scene for air warfare carried on largely with American equipment operated and kept serviceable by Americans. All ground forcess that they and there Allies might direct against the enemy from the beginning would necessitate some of our air power. Even the British would go on to necessitate this aid from them because they would non hold plenty air force strength of their ain. The winging work forces knew all this because they knew what winging could make and they had followed closely the tendency of the war in Europe and North Africa. Had non the bad world of ruin from the air been brought place to the universe when the German hosts controlled most of Europe with their air strength? The pilots had no trouble seeing what ballad in del ay for them. The British had been making reasonably good in North Africa for several months in the early period of 1941. Their progress against the Axis ground forcess had been followed by American chase planes and bombers, along with the few British Machines they thought they could save from other outstations of the Empire. But they underestimated Axis air strength again. ( Mingos9-10 ) . It is hard to recognize that non until August 1, 1941 did the United States prohibition cargos of air power fuel to Japan. On December 7, while her envoies really were negociating a colony of common jobs with the American Government in Washington, Japan struck withought warning and harmonizing to the most celebrated of the Axis principles for get downing a war on the same twenty-four hours against American Army and Navy bases, and neighbouring civil communities at Pearl Harbor in Hawaii, Manila in the Philippines, aftermath and other islands, and against the British in Hong Kong and Malaya. At 7:5 5 a.m. on December 7, 1941, Nipponese dive bombers came over the Army Air Base, Hickam Field, and the Naval Air Station on Ford Island. A few minits before, the Nipponese had struck the Naval Air Station at Kaneohe Bay. Bare seconds subsequently. enemy torpedo planes dive bombers came in from assorted countries to assail on the heavy ships at Pear Harbor. The enemy onslaught was really successful. Torpedo planes, helped efficaciously by dive bombers, constituted the major menace of the first stage of the Nipponese onslaught, enduring about a half hr. Twenty one gunman planes made four onslaughts, and 30 dive bombers came in, in eight moving ridges during this period. Fifteen horizontal bombers besides participated in this stage of the onslaught. Although the Japanese launched their first onslaught as a surprise, battlewagon ready machine guns opened fire at one time and increasingly shot by the staying anti-aircraft batteries were firing within five proceedingss ; patrol car, with a n mean clip of four proceedingss, and destroyers, opening up machine guns about instantly, averaged seven proceedingss in conveying all anti aircraft’s guns into action. ( Mingos12 ) . Obviously the most of import portion of the air war were the plannes so here are a few of them and some material about them. The North American B-25J Mithcell Medium Bomber was named for air power advocate General William Mitchell. The various B-25 served in every portion of the war. adapted for strafing onslaughts by the 396th Bomb Squadron in the cardinal Pacific, B-25s such as this one had 12 forward-firing machine guns and carried 300 lbs of bombs. ( Jablons106 ) . The Douglas A-20G Havoc Attack Bomber was one of the most widely used onslaught planes of the War, the A-20 had a top velocity of 339 miles per hour and carried 2,600 lbs of bombs. It had two turret mounted.50-caliber guns and six forward-firing machine guns. ( Jablons107 ) . The Martin B-26 Marauder Medium Bomber had a top veloc ity of 317 miles per hour. The B-26 was highly fast, but required a extremely skilled pilot to set down it. Armed with 11 machine guns and 4000 lb of bombs, it was powered by two 2,000-hp radial engines and had a maximal scope of 1,100 miles. ( Jablons107 ) . The Boeing B-17G Flying Fortress Heavy Bomber, whose moniker came from its heavy defensive armament, had a 104-foot wingspread, weighed 65,500 lbs, and could transport 17,600 lbs of bombs. The plane was armed with 13 machine guns. ( Jablons108 ) . The Boeing B-29 Superfortress had a 141 pes wingspread and a gross weight of 141000 lbs, made the B-29 the largest operational bomber of the war. Used merely against the Nipponese, it relied on its spread and heavy defensive armament to render it about invulnerable to enemy combatants. In August of 1945, B-29s dropped the firstatomic bombs on Hiroshima and Nagasaki. ( Jablons108 ) . The North American P-51D Mustang had six-wing mounted machine guns, a top velocity of 437 miles per hou r, and odd manoeuvrability, made the P-51 a superb combatant and one of the most celebrated planes of the war. More than 15,000 Mustangs were built. ( Jablons110 ) . The Lockheed P-38 Lightning Fighter was powered by two 1,425-hp liquid cooled engines, the P-38 had a top velocity of 414 miles per hour and carried a 20.mm. cannon and four machine guns in its olfactory organ. Designed as a high-level interceptors, the P-38 shot down more Nipponese planes than any other US fighter. ( Jablons111 ) . The Republic P-47D Thunderbolt was nicknamed the Jug because of its stubby, rounded fuselage, the P-47 was highly agile. Powered by a 2,300-hp radial engine, it had a top velocity of 428 miles per hour and carried eight wing-mounted machine guns. ( Jablons111 ) . The Northrop P-61A Black Widow Night Fighter was made for a crew of three and was designed for dark missions. It got its name from its black pigment and lifelessly armament-four20-mm. cannon, four machine guns and 6,400 lbs of bombs . Its twin roars made it resemble the P-38. ( Jablons111 ) . Written by Adam WWII The Air War name class levelTeachers name day of the month 1. Jblonski, Edward. America In The Air War. Alexandria: Time Life Books, 1982. 2. Mingos, Howard. American Heros Of The War In The Air. New York: Lancian Publishers INC. , 1943. 3.Schaffer, Ronald. Wingss of Judgement. Oxford: New York, 1985.

Plot Fragmentation in Modern Comedy

Prepaid Wireless Industry

Prepaid Wireless Industry Technology has totally revolutionalized the manner in which we carry our day-to-day activities. The communication industry seems to be one of the greatest beneficiaries of the advanced technology since there are so many changes that have taken place.Advertising We will write a custom research paper sample on Prepaid Wireless Industry specifically for you for only $16.05 $11/page Learn More Life has become easier and simpler with the technological advancements. The prepaid wireless industry is one of the industries that has emerged as a result of advancement in technology. This industry is highly competitive and this has seen many companies come up and stiff competition that is characteristic of this industry and has ensured that customers benefit greatly due to the high quality services being offered. The focus of this discussion will be on some of the key players in this dynamic and highly competitive industry. The companies in focus are epay worldwide.com. Emida.net and eurekarevenue.com. This discussion will also look at some of the advantages that each of these services has and which of the companies is stronger. Epay. Com is an international company whose main business is the distribution of payments solutions electronically. These services are instrumental in helping providers of various services reap maximally from the sales of their services as well as products. With more than half a million selling points in various countries of the world like Spain, Ireland, Italy, India and Germany, epay.com has continued to deliver highly innovative and specific tailored services as far as making of payment by electronic means in concerned (Epay 3). The advantage of the prepaid services provided by epay.com is that customers are able to access an array of gift cards which are branded. With this concept of prepaid, retailers are able to come up with categories and destinations that are fully supported by experts from epay. Retailers also hav e the advantage of being able to distribute their services throughout the network. Emida.net on the other hand is a company that operates globally whose main services include the making prepayments globally as well as value transfer market. This company operates in more than 30 counties in the whole American region and part of the African and Caribbean region.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The retail points supported by Emida.com are estimated to be about 46,000 with annual payment of the dollar being estimated to stand at $1.4 billion with estimates of transaction transacted by the company being estimated to stand at 180 million. Some of the advantages that emida.com has included allowing international as well as domestic distribution of various products which are prepaid in nature and services that involve payments. Retailers, ISOs, service providers a nd carriers using emida.net also have the advantage of getting robust revenues. Currently, emida.net is said to be leading as far as proving prepaid services is concerned. One issue that distinguishes emida.net from other companies is the fact Eureka has partnered with most of the well established carriers throughout the world and this has enabled eureka to a great extent to create a reliable network which has proven helpful to clients throughout the world. This company also caters for long distance prepaid services and this has brought about convenience and customers are able to get value and the revenue goes up. Any retailer or service provider who has subscribed with emida will also be in a position to offer all their customers, cost effective, convenient and safe options that they can implement to ensure that their financial needs are well managed. Under the financial services provided by emida, your clients will comfortably be able to purchase stored value cards as well as prep aid debit and also foot their bills. Through these services, it will also be possible for them to make transfers of money to family and friends in convenient hassle free manner. The kind of services that you will receive from Emida will ensure that the portfolio of your products is well built (Emida 2). It is common knowledge especially in the world today that payment of bills especially if they are hefty can prove to be very risky.Advertising We will write a custom research paper sample on Prepaid Wireless Industry specifically for you for only $16.05 $11/page Learn More Besides the risk, the hassle involves is nothing to write home about. Having paid full recognition to the challenges that consumers experience in payment of bills Emida has come up with a way of making it easy for clients to foot their bills which is not only easier but also more reliable and convenient. The payment solution provided by Emida ensures that you gain access to numerous biller s from telecommunication to providers of utilities, insurance among others. With this pay bill solution, all one needs to do is to make payments at a local shop and this helps eliminate the risk factor as well as one is saved the hassle of making the payments and also one is able to save time that would have been wasted in making queues. For those customers who have subscribed to AT T services, you can also make it easy for them through emida.com. Just like the bills, these customers subscribed to AT T can also make payments through the local shops. Eurekarevenue.com though it has been in the market for a fewer years compared to its competitors, it has managed to create a niche itself. This company is dedicated to making life easier for those who prefer the option of truncating using cash as opposed to using credit cards and cheques. The platform created by Eurekarevenue has made it simple for customers the world over to enjoy prepaid services through electronic means and with a w ell established and robust network. The company has managed to partner with different well established and this has ensured that clients get convenient services within their reach. Eureka revenue has various products that they offer which include the ERI web and the ERI terminal. The terminal is an effective simplifies of selling airtime of prepaid wireless. These terminals are used as they are provided by the company without the need to buy additional equipments (Eureka 1).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The only requirement is a telephone line and you will be good to go. The ERI web on the other hand works pretty similar with the ERI terminal just that in this case, one will require a computer with internet connectivity to enjoy this service Comparing epay.com and emida. Net, it is clear that emida is stronger than its counterpart. This is not only in terms of the number of years that this company has been in existence but also the robust network that it has managed to establish ad the numerous reliable partners that this company has. In addition, this company has managed to penetrate in more markets than epay thus making emida stronger in terms of popularity and client base. Prepaid wireless industry has without a doubt grown tremendously the world over. Emida. Prepaid Wireless. 2011. Web. https://www.emida.net/en/home/ Epay. Welcome to Epay. 2011. Web. http://epayworldwide.com/en-US/ Eureka. ERI helps retail stores increase their revenue and foot traffic through prepaidwireless solutions. 2011. Web.

Construction and organisation management. Tendering and estimating Essay

Construction and organisation management. Tendering and estimating - Essay Example But now the situation is getting better and the CSN also stated that the industry will have a growth rate of 1.4% each year from 2011-14. Under such a recession that the medium and small contractors must restrategize themselves, their policies and their operating zones. As it is seen that the north parts of UK have seen massive downturn, and whereas other parts such as wales and London have seen growth due to important events such as Olympics and etc. It is to be noted that there are about 614 contracting companies working in the south east England which is the highest no of companies that work in any other region of UK, on the other hand there are about 511 contracting companies that operated in the London region. This statistics clearly show the high level of saturation in the market and the stiff competition to get projects. This fact the bidding process of L & H significantly, as L & H should go for the project which it has been invited for and at the same time it should be consc ious of the fact that cost analysis of the project should be done vigorously and carefully as new location of project can open new markets for the company as well as cause loss to the company due to in experience in that region. The solution I suggest for the problem is that L & H must go for the bidding process with its full strength and if it is successful in getting the project it must involve and hire the workers and form a team which consists of the local people as well as L & H old loyal workers. Personally I believe that if L & H gets the new work at even a small profit it should go for it, as the main focus of the company should be getting projects and sustaining itself in recession. Then another fact that is to be noted that the growth rate of construction industry is about 1.4% but the growth rate of the south east England is just 0.8% which clearly shows that the growth in this region is less and companies need to move out of the region to sustain their own growth. Then L & H must also view which type of project is it bidding for, it is to be noted that there is huge growth in some sectors of construction industry and there is huge decay in the others. It is suggested that the L & H should be looking forward in creating its good will and name in the public sector as it is the only sector having significant funding at the moment. Whereas on the other hand private sector is not any longer investing much as it is in process to recover itself from the recession and has no confidence on the returns. It is to be noted that infrastructure sector of the construction industry is growing immensely that is it is growing at a rate of more than 6.7 % and majority of the projects coming up are of Infrastructure, contrary to this is the housing sector which is badly struck and experience a decay of 3.9 %. So when L & H must be bidding and going for projects in infrastructure sector. Concluding the discussion if L & H is to survive in these difficult times of reces sion and have to sustain its own growth it has to take a certain level of risk which is to expand its operational area and work in areas where there is both growth and lesser competition. On the other hand it has to emerge itself as a mainstream public sector contractor which mains interest is working in infrastructure and development. b) Morale has been low on several sites in one area, communication and quality of work has suffered. Discuss It has been proved

Strategic management Research Paper Example | Topics and Well Written Essays - 500 words

Strategic management - Research Paper Example In this sense, the GPS application should be capable of numerous roles in order to satisfy the customers. In addition, it requires the convenient of access and easy terms of use that does not make possible customers switch to other alternative products. In terms of horizontal scanning analysis, the Developer Economics researchers report that the mobile applications’ industry has grown into a huge entity thereby having a worth of $ 67 billion in 2013 (Pappas 2014, p. 1). The research site predicted that the industry would double its size by 2016. The success stories of wide-stretching consumers apps such as WhatsApp are a great influence (Goggin & Hjorth 2014, p. 13). It is crucial, however, to highlight that a communication platform shares a greater potential in the market than a travel product. This is because communication is an everyday experience. Big players such as Apple Inc. possess the strategy of having in-built applications. This deters the success of other companies that deal entirely with mobile applications. There are notable opportunities and threats in the mobile application industry. In terms of opportunities, it is crucial to highlight that the industry has the advantage of fitting in every area of life. In a consumers’ market that is increasingly demanding convenience, mobile applications is the easiest way of initiating such a feat. The GPS mobile application, for instance, eases the idea of regular travel. In close relation to this point, mobile applications’ companies can satisfy the mini functions of mobile phones. For instance, the WhatsApp Company only utilized a given facet of communication, texting. There are opportunities in collaboration that the mobile apps’ companies can utilize. These collaborations occur either vertically or horizontally. Mobile apps are unique products since they do not require significant

Puplic Opinion and Political Communication - International Political Essay

Puplic Opinion and Political Communication - International Political Communication - Essay Example The September 11 attacks on the World Trade Center prove the universality of the statement that nothing in this world is fireproof. Nothing, and absolutely nothing – is completely free from unprecedented terror. Today, the United States will vouch for that, as Washington has taken all possible damage-control measures to ensure that its people breathe easy. However, unforgettable times can never be erased completely – they can just remain hidden. While the attack on the WTC on September 11 woke America from its complacency, what followed the attack is nothing short of incredulous. The attack affected not just Americans, but also those â€Å"millions of people† all around the world who had depended on America for a better life. Consequently, Washington had to answer its citizens – all of them. The visible damage control measures involved a steady deal of deliberation, a great deal of communication, and a massive amount of persuasion. America’s communication arsenal was put to the finest test – as the country had to answer to visibly all related parties – from citizens to trade partners. The damage was done – when two architectural marvels were torn down – but the damage control required America to sharpen its most potent weapon, and unarguably, the most required weapon – communication. Indeed, intelligent and thoughtful political communication techniques were the only tools that could bail America out of distress. If communication techniques were not up to the mark, America would have lost millions in terms of investment, damage to property, and loss of life. If today, America is again on its feet, it is all thanks to the marvelous communication techniques employed in those times of distress. So, in this research paper, we will attempt to look at the communication angle with respect to 9/11 attack closely. The impact of 9/11 was felt all around the world, and America has so far done a fine job in

Financial Management of Cadbury Limited

Financial Management of Cadbury Limited Cadbury Public Limited Company has been a large global company in the confectionary industry. The company was acquired by Kraft Foods in February 2010. Initially, the company was known as Cadbury-Schweppes Public Limited Company before the separation of its US beverage unit which is currently known as Dr Pepper Snapple Group (Cadbury PLC, 2010, p. 5). This process was undertaken through a demerger that took place between the two firms. In 2007, the company was able to close its factory in Keynashan. 2008 saw Cadbury Public Limited Company sold its Monkhill Confectionary for  £ 58 million. As a result, 800 employees were transferred to save them from losing their jobs. From 2009, the company started replacing its cocoa butter with palm oil (Cadbury PLC, 2010, p.4). There was no major improvement in this strategy since it was supposed to enhance taste and texture with a long term target on increased consumer demand. As all this was going on, there was a general backlash from consumers. These strategies and new business approaches were mainly being tried out in New Zealand. After things failed to materialize, the company was forced to revert back to its initial cocoa butter that had been the core of its business. The company also resolved to source for cocoa beans by using good, open and recognizable trade channels which would not be questionable. Initially, the change to palm oil had reportedly cost the company over 12 million in sales (Cadbury PLC, 2010, p. 7). In January 2010, Kraft Foods decided to buyout Cadbury. Kraft Foods had made an offer to take over the company for  £ 10.2 billion. This was rejected because the company considered the price as undervalued. It was not until 2010 that a consensus was reached between the companies after a hostile bid. Kraft Foods had agreed to give out  £11.5 billion for the deal. To make this successful, it had to borrow  £7 billion (Kraft Foods, 2010, p. 8). In doing all this, the company had a vision of becoming a global confectionary leader. Kraft Foods decided to base itself in Pennsylvania. As a matter of fact it has a controlling stake in Cadbury chocolates in the United States. In laying more emphasis on this deal, the company had seen it as the best opportunity to increase its market access to a global market that has been increasing considerably over the recent years. This takeover had been widely criticized across all divides as they saw Cadbury as a very crucial company in Britains economy (Kraft Foods, 2010, p. 4). There had been a general view that this deal was putting 30,000 jobs at risk. There was a protest on the amount of advisory fees that banks were charging in overseeing this deal. A bank owned by the government (RBS) was able to finance 84% of the deal. February 2010 saw Kraft Foods finalize the deal by securing 71% of the companys shares (Kraft Foods, 2010, p. 3). It fell short of its expectations of having a 75% stake that could have made it delist Cadbury from the stock market and make it part of Kraft Foods. The company was later on able to achieve this (its targets) which led to the delisting of Cadbury from the stock market. After this, the CEO and the financial officer had to resign. Discussion Business Cadbury has an established business with operations in the United Kingdom, Ireland, Australia, New Zealand and the United states. The United Kingdom confectionary had eight factories with a staff of 3000 employees (Bradley, 2008, p. 5). In the UK some of the products it has been producing are done so under license; like the Cadbury biscuits under the license of Burton foods. From Ireland, chocolate produced is more than  £25 million (Costello, 2009, p. 4). This has been exported bringing in a lot of earnings. Its presence in the US is responsible with the manufacture of mints and gums. The companys Cadburys have been found and sold in the country but they are manufactured by Hersheys. This Cadbury can mostly be found in Hersheys stores (Bradley, 2008, p. 5). In addition to these, the company has factories in both Australia and New Zealand. To make it more effective the company has been upgrading its manufacturing plant in Claremont. In a more broad perspective, the company has a wide range of products that it has given to the market in a bid to enhance its business. In addition to these, it has its unique brands that have helped to generate enough revenues for the company. To cater for a large market, the company has more than 50 brands with 40 of them being more than 100 years old (MacAlister, 2009, p. 10). In the year 2004 after a decline in sales, the company was engaged in a restructuring program. To strengthen its business the company has been acquiring others to increase its market presence. Investors and product Cadbury has a large brand that has always given it a strong market presence. It has a long history of confectionary brands that have always been introduced every year to ensure that the market has variety to choose from. This means that every year has seen a new taste of brands. In addition, the company has beverages that have a long history from 1783 (Costello, 2009, p. 14).On the other hand it has favourite brands like Bassets and Bourn vita amongst others. Cadbury worldwide is a brand name that has established itself well in the market. The company trades its shares in the London stock exchange market. The last time before the company was acquired; its shares were trading at  £863 (Muspratt, 2009, p. 8). Its shares have been doing well in the market because of the long term strategy that had been adopted to increase its value. By investing in the company, investors have a reason to know that their investments will grow as the company has a global presence in a wide market. Kraft Foods has a wide range of brands for the market to suit the distinct and diverse tastes and preferences. These brands are spread out in more than 155 countries that the company has a presence in (Weisenthal, 2009, p. 9). Its strong brand presence has helped to build its core business in the market. With its 50 brands, the company has been able to serve a wide market satisfactorily without any problems. This has been well done to ensure that everybody has a good taste. As a result, consumers have been more passionate about their brands. The company trades its shares in the New York stock exchange market. In addition to these, those who have invested in the company are given dividends as the company has a dividend yield of 4.0 (Weisenthal, 2009, p. 19). Those who wish to be part of the company are encouraged to do so as information regarding its performance is provided. Financial market environment This environment is responsible for an effective marketing management. The two companies have had a good history in terms of their financial performance save for a few occasions. Before the acquisition, the company (Cadbury) had started outsourcing most of its activities including marketing. Because the company has a wide global presence it has spent a lot of money in marketing activities to increase its market share. This has not been resisted at all as it has been aimed at increasing its value with investors in mind. Marketing activities have got the necessary financial support to strengthen the companys brand in the market. After acquiring Cadburys, the company (Kraft) has ensured that it engages in active marketing campaigns to strengthen its presences. The company has a wide global market that is competitive. Because of this, the management has always provided a good budget for marketing activities. This can be well demonstrated in the TV commercials that the company has been running in different countries. Since the company has a presence in more than 155 countries it has ensured that its marketing is felt in every place (MacAlister, 2009, p. 15). Marketing has been done with an aim of increasing the companys market value which has helped to increase revenues. Because the company has a large financial muscle, a sizeable amount of money has been allocated to the management to ensure that its marketing activities are felt in the market. Business strategy The two companies have had progressive growth because of good business strategies. Cadburys has had a strategy of ensuring that it has presence in different markets to reach a wide base of customers (Holson, 2000, p. 9). To ensure that its manufacturing activities are not interfered with, it has plants in different countries for uninterrupted business activities. Because of a wide market, the company has ensured that it continues being innovative in giving customers new products every now and then to suit their divergent tastes and preferences (Weisenthal, 2009, p. 4). The company has adhered to healthy and safety practices to give itself a good name in the market. From its history it can be noted that it has introduced new products every year for continuity. Kraft Foods has been involved in a lot of research to come up with new products to increase its wide range of brands. The company has over 70 brands and this has made consumers more comfortable with their wide range became of choice (Holson, 2000, p. 2). Apart from this, the company has operations in more than 155 countries and this has enabled it to reach a wide market that it can sell its products to. It has also been involved in acquisitions to give it a wider market presence that the initial companies had. These activities have been done to enhance its financial position so that it can improve on its operations well (MacAlister, 2009, p. 5). To capture the attention of the market well with an impact, the company has engaged in promotions to enlighten the public about its products. These promotions have made consumers more knowledgeable about the company and its activities. Recommendations to develop Forex strategies With Forex exposures, the company has been unprotected in different areas. Because the company has a wide market presence (global), it is exposed to economic, translation and transaction Forex exposures. It can experience problems when their foreign accounts have appreciable loss. This problem can be brought about by currency devaluation and political events in different markets. It is recommendable for the company to always hold foreign currencies for the shortest time possible before conversions to avoid such problems. The company might develop a foreign sales channel as it continues going global as part of its strategy. This implies that it will have to come up with a way of hedging against any future devaluation. It will need to use Forex futures to project the future cash flows when they are denominated into the dollar as it is the globally acceptable currency for business. The new company should invest in currency exchange traded funds. This will protect it from Forex exposures with a long term approach to enhance investors value. The company has a long term strategy of increasing the value of shareholders to encourage more investments. In cases where the company feels threatened, it can sell short of the currency exchange traded funds. In addition, the company has to enhance their operational activities to develop a good Forex strategy. This means that the company must have clearly laid down responsibilities that will be reviewed by the management regularly. It will also need to have an effective Forex trading and reporting system as it has a global presence. To enhance this, the management has to ensure that there is effective reporting, centralized tracking and good uniform accounting policies in place. Data capture will also save the company from a lot of Forex exposures. This means that the accounting practices that are being used have to be accurate in presenting reports. On the other hand, the company must ensure that its business engages in solid data capture processes. Good policies have to be put in place supported by effective personnel as a way of ensuring sustainable Forex strategies. This means that all the policies that the company will engage in must be approved by the board before they can be used anywhere else. To enhance this, employees need to be well educated and informed. Conclusion The company has good prospects ahead because it has consolidated itself as a result of integrating acquisition strategy. This means that it has a high probability of attaining a wide market reach.

There Is No Frigate Like a Book

In the poem â€Å"There is no Frigate like a Book†, Emily Dickinson uses words with particular connotations to give her poem a more rich and meaningful aspect. Her belief that literature is powerful enough to allow one’s mind to distance itself from reality and its immediate surroundings is enforced in the poem throughout her use of words like â€Å"frigate† â€Å"traverse† which connate a sense of journey or adventure.Dickinson compares books to means of transportation to emphasize this idea of the power of imagination. â€Å"There is no Frigate like a Book; To take us Lands away† Here the word â€Å"frigate† though its literal meaning is a warship, is used to connote a sense of adventure and exploration while â€Å"land† gives off an intriguing idea of exotic and unknown. By selecting these words and comparing them to books Dickinson expresses how powerful literature is over one’s mind for it to can take us to distant places.T he poem follows by expressing the spirituality and joyfulness that can be found in literature â€Å"Nor any Coursers like a Page; Of prancing poetry† Dickinson substitutes â€Å"coursers† for horses in this passage to conveys a stronger emphasize of majestic, beautiful and elegant also describing poetry as â€Å"prancing† thus giving it a sense of spiritual, harmony and energetic. The connotations implied by these words and their comparison to poetry in this line help imply the beauty that Dickinson beliefs to find in literatureIn the following line Dickinson reminds us how books are able to touch anyone no matter from what stratus they come from. â€Å"This Traverse may the oppress may the poorest take; Without oppress of Toll† Here â€Å"traverse† which literal term means to travel through is used to express a sense of danger and mystery, while â€Å"oppress† connotes a sense of a powerlessness, something that holds us back or keeps us dow n and â€Å"toll† suggest a meaning of a limit or burden that one must suffer through.The words in this passage work together to give the idea off the idea of the troubles that goes with traveling by comparing it to books, Dickinson is able to show how literature can do take us away without any of these burdens. In the last lines Dickinson again reinstates her idea how powerful books are, in that they can take us away. â€Å"How Frugal is the Chariot; That bears the Human soul. † By comparing books to a chariot she gives books a more magical, romanticizes tone for â€Å"chariot† connotes a sense of fantasy and fairytale, Dickinson uses â€Å"frugal† to describe the how economical book are while implying a aspect of moral goodness to them.Her use of â€Å"bear† in this passage also suggests the importance of the human soul for bearing something connotes an idea of carrying something with great significance or meaning this works with the final word à ¢â‚¬Å"soul† for soul connotes an idea of beauty and one’s whole self by using soul instead of mind Dickinson emphasizes how literature is able to take its readers and transport them not just mentally but also emotionally and spiritually into a completely different world.Dickinson uses connotation powerfully in her poem to give it a more elegant and magical feel to it, by carefully selecting her words Dickinson’s focuses more on their connotations than their denotations to give the poem the sense of power and adventure she wants to express about literature.

Tqm of Jakel Silk House Company

Part A 1. 0 Introduction of the organization: Jakel Silk House Jakel Silk House was established with the belief that are the catalysts to bring fashion in Malaysia from a medium to higher level with the support of the distinguished partners and clients. The firms are working together with the fashion industry to user in a new era of fashion, from a company of Malaysians for Malaysians. The focus of Jakel Silk House is to put one of Bumiputra on the Malaysian stage of fashion fabrics. The company realizes that it is a daunting task. However, the company believes that in this endeavor comes opportunity. Mission or objective is very important to each business firm and the firm must have clear mission so that they can make good planning to achieve their objective. Jakel Silk House mission is to innovate, recreate and to rediscover the area of fashion fabrics. Other than that, Jakel Silk House has something for every woman, every home and every occasion. Choose from a spectrum of sub line creations ranging from high-end prices for limited edition pieces to the very affordable. Fabrics from Jakel Silk House display an elegance aura of grandeur with the most saleable fabrics in expression of chiffon, crepe, satin and jacquard silk. Some of this rich range of silk are immaculately finished in embroidery of embellished with fine beads, sequins, machine-sewn of meticulously hand sewn. In addition, to a contemporary collection of crepe, georgette, tissue and silk in various colors, patterns and designs, Jakel Silk House also has wide range of fabrics for curtains and upholstery complete with matching trimmings. Other than that, Jakel Silk House also provides a made-to-measure service where customers select the fabrics of their choice and Jakel Silk House will complete the task right up to installation. As a leading supplier of fabrics, Jakel Trading has been in the forefront bringing in the finest fabrics, silk and textiles products from all over the world including exclusive fabrics from Korea, France, Spain and Italy. The interesting thing about Jakel is their focus solely on high-end fabrics. Jakel are also extending their product line to cater to the mid-range market. Because of their expertise in this industry, they are able to bring in more affordable products. Some of the more renowned brand names found at Jakel's stores are Valentino, Pierre Cardin, Zegna, Armani, Lorenzo Riva, Ungaro and Solstiss. Part B 2. 0 Introduction to TQM (Total Quality Management) TQM is a set of management practices throughout the organization, functioning as to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement. TQM is a description of the culture, attitude and organization of a company that aims to provide, and continue to provide, its customers with products and services that satisfy their needs and demand. The culture requires quality in all aspects of the company's operations, with things being done right first time, and defects and waste eradicated from operations. Important aspects of TQM include, customer-driven quality, top management leadership and commitment, continuous improvement, fast response, actions based on facts, employee participation etc. Customer-driven quality is all about customer satisfaction and it is seen as the company's highest priority. The company will only be successful if customers are satisfied. The TQM is sensitive to customer requirements and responds rapidly to them. In the TQM context, `being sensitive to customer requirements' goes beyond defect and error reduction, and merely meeting specifications or reducing customer complaints. The concept of requirements is expanded to take in not only product and service attributes that meet basic requirements, but also those that enhance and differentiate them for competitive advantage. Top management leadership need the TQM method to success and have the best commitment. It has to be introduced and led by top management. Attempts to implement TQM often fail because top management doesn't lead and get committed. Instead it delegates and pays lip service. Commitment and personal involvement is required from top management in creating and deploying clear quality values and goals consistent with the objectives of the company, and in creating and deploying well defined systems, methods and performance measures for achieving those goals. These systems and methods guide all quality activities and encourage participation by all employees. The development and use of performance indicators is linked, directly or indirectly, to customer requirements and satisfaction, and to management and employee remuneration. Base on our interview, Jakel Silk House had applied TQM on its marketing department as well and had achieve many sucess in the business. Table 1. Hierarchy of TQM principles by Deming No. TQM Principles 1Decision of management to attain the highest quality of work. 2Decision to satisfy requirements of the consumer Rendering of some functions and responsibility from the top level down 4Group influence on the individual in team work 5Regulation of system and processes inside the organization 6Definition of quality and the creation of the quality standards 7Quality measurement in chemistry laboratories 8Sustainable quality improvement in chemistry laboratories 9Comparison of experiences at other chemistry laboratories 10Perception of the whole process 11Improvement of employees qualifications and training 12Definition of problems in one's organization 13Solution of problems in one's organization 14Quality assurance in one's organization 5Active management in chemistry laboratories-actions for avoiding problems 16Ensuring quality of material suppliers 17Communication inside the organization 18Recognition and inducement of employees, i. e. a reward system Part C 3. 0 Why/where (division/department/location) and how the issue topic/ method/ practice is implemented/applied in the organization 3. 1 Marketing Department Jakel Silk House implementing the Total Quality Management especially in their Marketing Department. This is because that marketing department is the one who were concerned or deal with defining the needs of the effectiveness and customers the most. Therefore every aspect of marketing function needs to be completed with quality. Quality control at the production stages is as much the common concern of all divisions as it is the individual responsibility of the technology, production technology, purchasing, manufacturing, inspection, ditribution, customer service and the other divisions. The discussion here is focused on process analysis, process control, quality assurance, process improvement and quality control in purchasing, all of which are essential to mantaining and improving quality. Jakel Silk House apply TQM to create constancy of purpose toward improvement of the product and service so as to become competitive, stay in business and provide jobs. Jakel also adopt the new philosophy. Because Jakel Silk House are in a new economic age. It’s no longer need live with commonly accepted levels of delay, mistake, defective material and defective workmanship. In cease dependence on mass inspection; require, instead, statistical evidence that quality is built in. Jakel need improve the quality of incoming barriers. End the practice of awarding business on the basis of a price alone. Instead, depend on meaningful measures of quality, along with price. On the other hand to find the problems: constantly improve the system of production and service. There should be continual reduction of waste and continual improvement of quality in every activity so as to yield a continual rise in productivity and a decrease in costs. Institute modern methods of training and education for all. Modern methods of on-the-job training use control charts to determine whether a worker has been properly trained and is able to perform the job correctly. Jakel used the modern methods of supervision. The emphasis of production supervisors to help people to do a better job. The Improvement of quality will automatically improve productivity. The Jakel Silk House management must prepare to take immediate action on response from supervisors concerning problems such as inherited defects, lack of maintenance of sales, poor tools or fuzzy operational definitions. Fear is a barrier to improvement so drive out fear by encouraging effective two-way communication and other mechanisms that will enable everybody to be part of change, and to belong to it. Fear can often be found at all levels in an organization: fear of change, fear of the fact that it may be necessary to learn a better way of working and fear that their positions might be usurped frequently affect middle and higher management, whilst on the shop-floor, workers can also fear the effects of change on their jobs. There was a break down barriers between departments and staff areas. People in different areas such as research, design, sales, administration and production must work in teams to tackle problems that may be encountered with products or service. They should eliminate the use of slogans, posters and exhortations for the workforce, demanding zero defects and new levels of productivity without providing methods. Such exhortations only create adversarial relationships. Eliminate work standards that prescribe numerical quotas for the workforce and numerical goals for people in management, substitute aids and helpful leadership also can be applied. Remove the barriers that rob hourly workers, and people in management, of their right to pride of workmanship. This implies, abolition of the annual merit rating (appraisal of performance) and of management by objectives. Institute a vigorous program of education, and encourage self-improvement for everyone. What an organization needs is not just good people; it needs people that are improving with education. Top management's in Jakel Silk House compay must permanent commitment to ever-improving quality and productivity must be clearly defined and a management structure created that will continuously take action to follow the points. Part D 4. 0 Issues/problems faced by the organization in implementing the topic/method (TQM) 4. 1 Commitment Commitment shown at the canopy of the tree shows the importance of this management team in the quality process. Only a strong commitment towards the implementation of the standard can guarantee its successful completion and continuous improvement. Sometimes it is assumed that to appoint a quality consultant or to fill the quality representative position is the sole responsibility of the supreme authority. This assumption is totally wrong, only a strong and committed boss will drive its company on the way to TQM. The management representative is the head of an organization pursuing quality, and infects every member of that organization who is the least concerned with quality procedures. The management representative is himself responsible for the smooth running of the system. Management is like a brain and all members act as the parts of body, if even a single part does not work properly it will affect the procedure of the whole system. The personnel at the conversion stage are the real factors of success of the system. So the commitment to quality should be enrooted deeply in the quality system organization. Motivation in this regard will help a lot to achieve the ultimate target (quality motivation). Jakel Silk House company should have the high commitment to apply TQM on the business not only from the top management but also the workers. 4. 2 Strategies The next issues in pursuing the quality objective is to develop strategies. The most common procedure is to develop quality policies and quality plans. Well that’s exactly the right way to do the things, but remember only creating the quality policy and making quality plans is not enough. It will be effective only when this quality policy is communicated at every level of the organization. The quality policy should be stated in the most simple way so that every individual can understand it. In case of organizations having employees from different linguistic levels, its suggested to translate the quality policy into their languages, this will help to communicate the concept deep in the organization. Quality plans are also of core value in a quality system, but it has been observed that for some individuals the term is confusing. Most often it is thought that separate planning should be done in order to carry out the process. The fact is that this assumption is wrong. Planning can be categorized in many ways; there may be long-term planning, medium term planning, and short-term planning. Every level of planning should be considered separately in the quality system. The short term planning should always be in the view of long term planning, short-term plans may be daily plans or weekly plans or even monthly plans, but they do affect the long-term strategies of the organization. Jakel Silk House company must plan its strategies for the short term and long term to avoid the problem when implementing the TQM on the business. 4. 3 Teamwork The most significant part of the quality system is the teamwork. The single individual cannot achieve the goal in its real sense. Quality teams and quality circles are two basic techniques used most often in quality management. Quality circle is synonymous to management by objectives (MBO) in management’s terminology. For example quality circles were first of all evolved in Japan as a productivity improvement technique, but now this term is used in a much more elaborate scope. People are grouped from the same organizational area and a leader is appointed in order to monitor the objectives, these teams are self motivated and thoroughly trained to achieve the specific objective. In this way participation of every member is assured by assigning specific tasks. For example, one thing that might be important in teamwork is the rotation of the job, in order to ensure the smooth running of the process even in the absence of any member in the company. This is also the dilemma of many organizations that responsibilities are not rotated among coworkers, which might be the major cause of slow progress of organizations. So, all member in Jakel Silk House must trust each other so that they can create good teamwork and doing well in their business. . 4 Customer-driven quality TQM has a customer-first orientation. The customer, not internal activities and constraints, comes first. Customer satisfaction is seen as the company's highest priority. The Jakel Silk House company believes it will only be successful if customers are satisfied. The TQM company is sensitive to customer requirements and responds rapidly to them. In the TQM context, `being sensitive to customer requ irements' goes beyond defect and error reduction, and merely meeting specifications or reducing customer complaints. The concept of requirements is expanded to take in not only product and service attributes that meet basic requirements, but also those that enhance and differentiate them for competitive advantage. Each part of the Jakel Silk House company is involved in Total Quality, operating as a customer to some functions and as a supplier to others. The Marketing Department is a supplier to downstream functions such as Manufacturing and Field Service, and has to treat these internal customers with the same sensitivity and responsiveness as it would external customers. . 5 TQM leadership from top management TQM is a way of life for Jakel Silk House company. It has to be introduced and led by top management. Attempts to implement TQM often fail because top management doesn't lead and get committed instead it delegates and pays lip service. Commitment and personal involvement is required from top management in creating and deploying clear quality values and goals consistent with the objectives of the company, and in creating and deploying well defined systems, methods and performance measures for achieving those goals. These systems and methods guide all quality activities and encourage participation by all employees. The development and use of performance indicators is linked, directly or indirectly, to customer requirements and satisfaction, and to management and employee remuneration. 4. 6 Continuous improvement Continuous improvement of all operations and activities is at the heart of TQM. Once it is recognized that customer satisfaction can only be obtained by providing a high-quality product, continuous improvement of the quality of the product is seen as the only way to maintain a high level of customer satisfaction. As well as recognizing the link between product quality and customer satisfaction, TQM also recognizes that product quality is the result of process quality. As a result, there is a focus on continuous improvement of the Jakel Silk House company's processes. This will lead to an improvement in process quality. In turn this will lead to an improvement in product quality, and to an increase in customer satisfaction. Improvement cycles are encouraged for all the company's activities such as product development, use of EDM/PDM, and the way customer relationships are managed. This implies that all Jakel Silk House activities include measurement and monitoring of cycle time and reponsiveness as a basis for. Seeking responsiveness as a basis for seeking opportunities for improvement. Elimination of waste is a major component of the continuous improvement approach in this company. There is also a strong emphasis on prevention rather than detection, and an emphasis on quality at the design stage. The customer driven approach helps to prevent errors and achieve defect-free production. When problems do occur within the product development process, they are generally discovered and resolved before they can get to the next internal customer. 4. 7 Fast response To achieve customer satisfaction, the Jakel Silk House company has to respond rapidly to customer needs. This implies short product and service introduction cycles. These can be achieved with customer-driven and process-oriented product development because the resulting simplicity and efficiency greatly reduce the time involved. Simplicity is gained through concurrent product and process development. Efficiencies are realized from the elimination of non value adding effort such as redesign. The result is a dramatic improvement in the elapsed time from product concept to first shipment. 4. 8 Actions based on facts The statistical analysis of marketing and manufacturing facts is an important part of TQM. Facts and analysis provide the basis for planning, review and performance tracking, improvement of operations, and comparison of performance with competitors. The TQM approach is based on the use of objective data, and provides a rational rather than an emotional basis for decision making. The statistical approach to process management in both marketing and manufacturing recognizes that most problems are system-related, and are not caused by particular employees. In practice, data is collected by Jakel company and put in the hands of the people who are in the best position to analyze it and then take the appropriate action to reduce costs and prevent non-conformance. Usually these people are not managers but workers in the process. If the right information is not available, then the analysis, whether it be of shop floor data, or marketing test results, can't take place, errors can't be identified, and so errors can't be corrected. 4. 9 Employee participation A successful TQM environment requires a committed and well trained work force that participates fully in quality improvement activities. Such participation is reinforced by reward and recognition systems which emphasize the achievement of quality objectives. On going education and training of all employees supports the drive for quality. Employees in Jakel Silk House Company are encouraged to take more responsibility, communicate more effectively, act creatively, and innovate. As people behave the way they are measured and remunerated, TQM links remuneration to customer satisfaction metrics. 4. 10 A TQM culture It's not easy to introduce TQM. An open, cooperative culture has to be created by Jakel Silk House management. Employees have to be made to feel that they are responsible for customer satisfaction. They are not going to feel this if they are excluded from the development of visions, strategies, and plans. It's important they participate in these activities. They are unlikely to behave in a responsible way if they see management behaving irresponsibly saying one thing and doing the opposite. 4. 11 Product development in a TQM environment Product development in a TQM environment is very different to product development in a non TQM environment. Without a TQM approach, product development is usually carried on in a conflictual atmosphere where each department acts independently. Short term results drive behavior so scrap, changes, work-arounds, waste, and rework are normal practice. Management in Jakel Silk House should focuses on supervising individuals, and fire fighting is necessary and rewarded. Product development in a TQM environment is customer driven and focused on quality. Teams are process oriented, and interact with their internal customers to deliver the required results. Jakel Silk House management's also must focus on controlling the overall process, and rewarding teamwork. Part E 5. 0 Conclusion Focusing on quality, combined with increasing costs of materials, equipment, labor and advertising are driving the implementation of TQM as a competitive strategy in all types of organizations. These forces for change also provide an opportunity for an expanded role of marketing department management in making TQM succeed. Quality can no longer be viewed as the responsibility for one department. It is a companywide activity that permeates all departments, at all levels. The key element of any quality and productivity improvement program is the employee. Consequently, employee commitment to a TQM program is essential. Because of its fundamental employee orientation, Jakel Silk House should seek the responsibility for implementing TQM programs rather than risk losing their influence over the key element of TQM that the employee. Organizations with a solid reputation for providing high customer satisfaction have a common viewpoint: consistently taking care of the smaller duties is just as important as the larger concerns. Just as they attempt to instill an overall quality philosophy across the company, Jakel can emphasize consistent quality in its own operations. The day-to-day delivery can be just as important as developing strategic programs that may have higher visibility and supposedly greater long term consequences. As a manufacturing company Jakel Silk House is best able to take charge of these important functions as they relate to a TQM strategy. The full potential of the entire work force must be realized by encouraging commitment, participation, teamwork, and learning. Jakel Silk House is best suited to accomplishing this by modeling these qualities. Leading by example, the marketing department in Jakel Silk House Company could then sustain the long term TQM process company wide. A byproduct of setting a TQM example can be the improved standing of the marketing department in the eyes of other, traditionally more influential departments. But, the primary end result can be total quality management as a successful competitive strategy for organizational survival. 6. 0 Reference 1. David L. Goetsch, Stanly Davis: Quality Management: Introduction to Total Quality Management for production, Processing, and Services, Prentice Hall Inc, New Jersey, 2000. . Robert W. Ingram,Thomas L. Albright, John W. Hill: Managerial Accounting, Information for Decision 3rd edition, South Western, Canada, 2003. 3. Gopal K. Kanji: Total quality management, Proceedngs of the first World Congress, First edition 1995, Printed in Great Britain by Hartnolls Ltd,Bodmin,Cornwall. 4. Garrison, Noreen, Brewer, Managerial accounting, Twelfth Edition, Printed in Sin gapore. 5. http://www. johnstark. com/fwtqm. html. 6. Interview with Jakel Silk House Company. 7. 0 Appendices 2 Jakel Silk House (Alamesra branch)

Organic, Gluten

Organic, Gluten Executive Summary Despite the recent spur in the concern for whole-wheat products and gluten-free food, the hype for healthy nutrition seems to have died down. This has triggered a major concern in the companies that produce organic bakery and other gluten free products.Advertising We will write a custom report sample on Organic, Gluten-Free Whole Grain Products specifically for you for only $16.05 $11/page Learn More Moreover, the emergence of new entrants in the specified industry has triggered not only a drop in prices and, thus, in revenues, but also a considerable decrease in the amount of customers for the company. Although the increase in competition rates can be viewed as an opportunity for the organisation to explore new opportunities in research and development by creating a new brand product and, therefore, define a new manner of marketing whole-wheat products to the target audience, the threat of losing an impressive part of the annual income is still quite tangible. Herein the necessity to revamp the company’s image and to reconsider some of the issues related to marketing and research and development lies. With the adoption of a more reasonable advertisement approach that will incorporate active use of modern media and a flexible financial policy, the baking company in question will be capable of becoming the leader in the specified industry. More importantly, this approach will allow for a complete reinvention of the industry. A complex approach, which will allow for creating a brand product and an interesting legend behind it, will help improve the revenues of the company and raise demand for whole-wheat products. Marketing Audit It is suggested that the marketing audit should be conducted on a monthly basis. Thus, major issues will be spotted and at the same time enough time will be left for introducing changes to the current marketing strategy.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition to the assessment of the marketing strategy efficacy, the audit will help review the effects of the external and the internal marketing environments on the overall course of the company (Phillips, 2014, p. 221). As far as the external elements of the marketing audit are concerned, it is essential to nail down the key specifics of the target customers. In the case in point, the basic characteristics of the denizens of the UK population, which are considered to be the key consumers of the whole grain products, must be identified. As a study shows, the decision process, which a typical buyer has to go through before selecting the desired product, presupposes that a compromise between three key elements, i.e., the price, the quality and the enjoyment of the product, should be made. Consequently, it will be essential that the pricing strategy along with a well established legend behind the b rand product, should be developed prior to offering the goods to the customers. In our company’s case, the emphasis must be put on the effects, which the brand product (i.e., the whole grains yogurt) is going to have on the customer and the taste properties which the product under consideration possesses. At present, the company’s products can be characterized by a very tasty flavor, yet the legend behind the key goods has not been developed well enough and does not stand out of the range of similar ideas. Therefore, it will be imperative that the customer should associate the company’s goods with a very specific idea, e.g., the idea of restoring one’s energy balance and consuming essential nutrients without the aftereffects that other products of a similar nature have (i.e., the digestion issues that regular yogurt may cause).Advertising We will write a custom report sample on Organic, Gluten-Free Whole Grain Products specifically for you for o nly $16.05 $11/page Learn More SWOT Analysis Strengths Great experience in the industry and a good grasp of the latest technologies in whole-wheat goods production; Equipment working perfectly and kept in a proper condition due to regular maintenance procedures; Adherence to the company’s ethics, which dictates that no fraudulent actions should be taken by the company staff; High quality standards and customer satisfaction as the top priority of the organisation; Incorporation of e-commerce into the company’s marketing framework and, therefore, the ability to promote the product to all denizens of the population Weaknesses Flaws in the marketing strategy, which does not allow for showcasing the benefits of the product; Dependency on the trends in dieting and, as a result, a major drop in the amount of customers once the fade dies down; Lack of a recognisable brand that the customers could relate to and, therefore, be inclined towards consumin g; Lack of a coherent leadership strategy, which could improve motivation rates among the staff and, thus, increase their performance efficacy. Opportunities Introduction of major innovations and the following reinvention of the food industry in general and the whole grain production area in particular; Major advance in the specified area and the following strengthening of the company’s position in the target market; Attainment of customer satisfaction through the improvement of communication between the customer and the company staff; Development of a new brand, which will represent the company in the target market and become a household name for whole grain products among the target audience; Design of an elaborate leadership strategy, which will help Threats Failure to locate the appropriate leadership strategy and, therefore, motivate the staff so that the performance rates could be enhanced; Emergence of new and more successful entrants, which will be capable of achieving more impressive results within a shorter amount of time; An unfortunate choice of the new brand and the resulting misrepresentation of the organisation. As the SWOT analysis shows, the company is currently in a desperate need for being revamped and having a brand product to promote. The specified need, however, can only be satisfied once a thorough marketing study is conducted and the key demands of the potential customers are identified. More to the point, it is crucial that the latter should also be distilled among the general audience and that the key methods of advertising the product to them should be identified. The SWOT analysis also shows quite clearly that the company lacks the product that could represent it in the realm of the UK market, not to mention the global environment. The design of the brand may not break new grounds, yet it has to be in line with the company’s vision, mission and ethics, which concern the provision of high quality produc ts to the customers and care for the latter’s health. In addition, the fact that the current leadership approach leaves much to be desired is clearly the point of major concern. Unless the organization establishes a proper leadership approach, the motivation of the staff will drop inevitably. It is suggested that transformative leadership style should be integrated into the company management. Thus, the organization will be capable of enhancing personal and professional responsibility in its staff, thus, leading to a major increase in their performance. It is assumed that incentives should be suggested so that people could become more loyal to the company and strive for better results. Competitor Analysis Abel Cole (Abel Cole 2015) Bob’s Red Mill (Bob’s Red Mill 2015) Whole Grain Milling, Co. (Whole Grain Milling, Co. 2015) My company Products Fruit, vegetables, whole grain food Whole grain bread Tortilla chips, grains, mixes, beef Whole grain bread and bakery, cereals and chips Price High High Moderate Moderate Quality Excellent Good Good Excellent Selection Reasonable Reasonable Reasonable Reasonable Service Satisfactory Satisfactory Fast and efficient Fast and efficient Reliability High Moderate High High Stability High Moderate High High Experience Big (More than 10 years) Big (more than 10 years) Big (more than 10 years) Small (less than a year) Company reputation Positive Positive Positive Positive Location Wimbledon, UK Milwaukie, OR Welcome, MN London, UK Appearance Frequent Rare Rare Frequent Sales method AIDA One-off selling ARC AIDA (Mohammadi et al. 2012) Credit policies Credits to individuals and companies Trade credit Credits to individuals and companies Trade credit Advertising Traditional and modem media Traditional and modem media Mostly traditional media Combined (Traditional and modern media) Image The company, whose brand promotes a reasonable diet and show concern for people’s health Corporate giant and a company with a variety of brands Wholesome food producing company Environmentalism and healthcare As the table above shows, the company is in desperate need for a brand that will make it recognisable and allow for a better promotion of the products and services.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, it is highly desirable that the number of products to offer the customers should increase; for instance, the advertisements could focus on not merely the fact that the chips produced by the organisation are healthy, but also that they come in several types of flavours, etc. The comparison of the four companies has shown that the organization in question is going to face rather tough competition. The Nestle subdivision producing whole grain food seems to be the key threat to the stability of the company. Since Nestle rarely promotes itself as the producer of whole grain food and the related products, it can be suggested that the organization under analysis should stake on organizing events that will help attract more attention to its products and, therefore, become the leader in the specified industry. Marketing Objectives As it has been stressed above, the company is currently facing the necessity to develop a brand product, as well create an attracting and interesting legend for it. Therefore, a successful introduction of the new product into the target market can be considered the key objective that the organisation should strive for achieving at present. Moreover, several types of media should be used in the course of the product marketing. To be more specific, traditional media, including TV commercials, advertisements in magazines, booklets with a full list of the products suggested by the organisation, billboard advertisements, etc., will be utilised for attracting the audience’s attention on a par with the modern media tools, e.g., social networks. Apart from the specified objectives, the company will be striving towards promoting not only its goods, but also its image as the company that values its customers and cares about their health. This will require that the organization should reconsider its current values and make the promotion of healthy lifestyle its basic mission. It is assumed that the entrance to both supplier and influ encer markets will help the company promote itself and reach the top of the modern food industry. Marketing Strategies Viral Marketing As far as marketing strategies are concerned, viral marketing should be viewed as the basis for the company’s promotion technique development (Chaston Mangles 2002, p. 33). In fact, making viral marketing should be incorporated into the company’s marketing approach as the extension of the organisation’s vision. Indeed, seeing that the company puts a very strong emphasis on healthy lifestyle and the promotion thereof to the target population, the idea of raising awareness on the subject matter through viral marketing makes quite a lot of sense. Diversity Marketing However, apart from the specified strategy, diversity marketing must be included into the organisation’s approach as well. Seeing that the company will target at attracting a variety of customers of both genders, coming from various backgrounds and representing v arious nationalities and ethnicities, the company will have to develop several methods of marketing depending on the target demographics (Andreason 2001, p. 109). Online and E-Mail Marketing As it has been stressed above, the incorporation of modern information technology is vital for the company’s progress; therefore, the Internet should also be viewed as the place, where the company can promote its goods (Baker 2003, p. 28). Moreover, the use of the Internet will help attract younger audience, whereas the traditional media can be considered the tool for inviting the older one to try the company’s products. Online marketing is a perfect way of advertising the company’s goods. However, with the emergence of browser extensions, which block advertisements (e.g., AdBlock, AdBlock Plus, etc.), online marketing has become quite pointless. Therefore, e-mail marketing (i.e., sending the target customers e-mails regularly) must be viewed as an option. E-mail marketing, however, should be used very carefully, as many people find consistent messages with little of essential information rather obnoxious. Social Media Marketing and Cross Media Marketing It is impossible to underrate the significance of social media in most people’s lives. Therefore, the company cannot possibly overlook the chance to promote its goods to the target audience without seeming too insistent. At this point, the importance of gaining loyalty among the users of social networks is essential for the company in question. By subscribing to the newsfeed that will be provided regularly by the company via its social network profile, people will be able to learn more about the company’s products, its vision, mission and brands, and, therefore, will soon become interested in the goods that the firm has to offer. Because of a high level of diversity among the ranks of the company’s target demographics, the significance of traditional media is not to be forgotten, e ither; thus, it will be required to place advertisements on billboards and public transport. By crossing several types of media in its endeavours of speaking to as many denizens of the state’s population as possible, the company will engage in the so-called cross media marketing. Measurement Plans and Reviewing Naturally, it will be necessary to develop a framework for evaluating the company’s progress. While it is quite tempting to restrict the company’s evaluation to the use of a standard framework, it is desirable that a specific assessment plan should be developed based on the existing methods (Cranfield School of Management 2000, p. 11). First and most obvious, the financial progress made by the company, i.e., the increase in its annual revenue, should be evaluated. In order to carry out the assessment, one will have to compare the results displayed by the firm in 2015 to the ones that the company will deliver at the end of 2016 with the help of financial a udits (‘Company assessment’ 2014). A combination of a SWOT analysis (Ayub et al. 2013, p. 92) and the comparison between the financial statement of 2015 and 2016 will be required in order to provide a detailed overview of the changes that the company will have undergone by the time (Doyle 2002, p. 23). It would also be a good idea to incorporate the Millennium Development Goals (Spitzer Martinuzzi 2013, p. 4) into the assessment as the staple of a proper analysis of the company’s progress. Apart from the aforementioned tools, the evaluation of the leadership style efficacy (Kotler, Lane Keller K 2009, p. 118) will be required. The specified assessment must be twofold, as it will incorporate the evaluation of the staff’s motivation and the change in the social and professional responsibility rates among the stuff as a result of the change in the leadership approach. As far as the motivation assessment tool is concerned, an integration of several framework s will also be required so that the slightest alterations in the behavioural patterns of the employees should be easily traceable. Finally, the evaluation of the company’s sustainability will be required so that the progress should be clear and that the problem issues should be located easily. The sustainability assessment, in its turn, can be carried out with the help of the instruments such as the Corporate Sustainability Assessment (Samuel-Fitwi et al. 2012, p. 185) and the S-CORE Sustainability Assessment (‘S-COREâ„ ¢ Sustainability Assessment’ 2015, para. 1). Contingency/Risk Factors Naturally, certain risks are expected in the process of establishing the company in the new market and creating the brand that will supposedly revolutionise the industry. An alternative evolution of the target market, which has not been taken into account in the business plan, is the key threat to the company’s further progress. Indeed, as it has been stressed above, t he hype for healthy food may eventually disintegrate and the whole grain products will become unclaimed among the target audience. One must admit, though, that a smart advertisement campaign, which will support the idea of healthy diet, will help address the specified issue by attracting people’s attention to the problem an prompting them to reassess their views on the subject matter. Another risk associated with the marketing campaign concerns the product risk. While creating a whole grain product, such as yogurt, is a possibility for an organisation that operates in the food industry, there is still a major threat of the company failing to add the unique element that will make the brand instantly recognisable. Indeed, seeing that the concept of whole grain yogurt is not new and that several organisations have already introduced similar projects to the global market, the company will have to be especially inventive in the description of the production technology and the lege nd behind the brand. The fact that the efficacy of leadership strategy has not been verified yet may also be considered a major threat to the company’s performance and, therefore, quite a palpable threat for the organisation’s existence. It should be noted, though, that the lack of cohesion in determining the marketing approach and the development of a proper motivational strategy for the staff to deliver better results shows that the company lacks transformative leadership. Herein the necessity to switch to the above-mentioned leadership approach lies. Conclusion Becoming a recognised brand in the food industry is not easy, especially when aiming at its whole grain products field. Because of the inconsistency in their enthusiasm towards the consumption of healthy food, target customers may be irresponsive towards the marketing campaign held by the company. Therefore, an array of tools for tricking people into paying attention to the product, including the creation of a unique brand with an original legend behind it can be considered a solution to the problem. By incorporating several tools for assessing the efficacy of the proposed plan, one will be able to not only identify the areas, where the plan in question succeeded, but also retrieve instructions on the issues that need further improvement, as well as the strategies, which will allow the company become even more successful in the target market. It is expected that the adoption of the plan described above will help the organisation become one of the market leaders and raise its annual income by at least 20%, thus, setting the premises for the future revenue streak. Reference List Abel Cole 2015, Whole Wheat Penne Rigate, Mr. Organic. Web. Andreason, A 2001, Ethics in social marketing, Georgetown University Press, Washington, DC. Ayub, A, Razzaq, A, Aslam, M S Iftekhar, H 2013, ‘A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning throug h marketing intelligence,’ European Journal of Business and Social Sciences, vol. 2, no. 1, pp. 91–98. Baker, S 2003, New consumer marketing, John Wiley, London, UK. Bob’s Red Mill 2015, Whole grains from the heart. Web. Chaston, I Mangles, T 2002, Small business marketing management, Basingstoke, Palgrave Macmillan. ‘Company assessment’ 2014, MPA media. Web. Cranfield School of Management 2000, Marketing management: a relationship marketing perspective, MacMillan Business, London, UK. Doyle, P 2002, Marketing management and strategy, 3rd edn, Prentice Hall, London, UK. Kotler, P, Lane, R Keller K 2009, Marketing management, 13th edn, Prentice Hall, London, UK. Mohammadi, S, Esmaeily, N Salehi, N 2012, Prioritisation of promotion tools based on AIDA model by Analytic Hierarchy process in production sector of sport industry, Archives of Applied Science Research, vol. 4, no. 4, pp. 1670-1675. Phillips, A L 2014, ‘Systematic marketing facilita tes optimal customer service: the marketing audit of a rural public library system,’ Public Library Quarterly, vol. 33, no. 1, pp. 219–235. Samuel-Fitwi, B, Wuertz, S, Schroeder, J P Schultz, C 2012, ‘Sustainability assessment tools to support aquaculture development,’ Journal of Cleaner Production, vol. 32, pp. 183–192. ‘S-COREâ„ ¢ Sustainability Assessment’ 2015, Sustainability Professionals. Web. Spitzer, H Martinuzzi, A 2013, Methods and tools for corporate impact assessment of the millennium development goals (MDGS) and sustainable development, European Sustainable Development Network, Vienna, Austria. Whole Grain Milling, Co. 2015, Our products. Web.