Talis Spa Essay Example | Topics and Well Written Essays - 2000 words

Talis Spa - Essay Example Such circumstances has actually worked as a motivation for the study and the tourist destination in focus happens to be the Talise Spa situated in the city of Al Ain; which happens to be the fourth largest city in UAE. It is also known as the garden city because of the greenery; making it a unique location of for tourists. The study has been done in lieu to analyze the location in terms of its strengths, weaknesses, opportunities and threats. Also a stake holder analysis has been conducted to identify the key stake holders and their impact on the business. Based on the analysis a strategic plan for the facility has been prepared which includes the preparation of a vision and mission statement, environmental impact analysis, developing a product development strategy and promotion or communication strategy (Kolb, 2008). Location Audit Location Description While describing the location in details it needs to mention that both Talise Spa as well as the city of Al Ain would be considered, simply because both the unique geographical elements and the infrastructure of the Talise Spa would play a major role in the overall strategic marketing and communications. The city of Al Ain is the fourth largest city in UAE and it is well known as the garden city due to the unique greenery. ... Due to such reasons Al Ain is one of the most popular tourist destinations for the people of UAE; especially during the summers. As a tourist location Al Ain is still a developing one. The city gets a lot of traffic in the summers; most of that are locals who have holiday houses in the city. However, as compared to its counterparts like Dubai, Al Ain gets very little foreign tourists. Talise Spa provides personalized treatments in all the thirteen private rooms of it. There are a range of experiences provided by the Talise Spa such as facials, body treatments and massages. To be a bit more detailed it provides body scrubs, aromatherapy, body wraps, full day packages, waxing, skin care treatments, etc. There is also availability of Food centres, play yards, food corner. The facilities provided by the authorities are excellent to say the least. However, there is still room for improvement as the authorities are looking to position the spa as a place to have fun; which also reflects the cultural heritage of the country. Reason for choice Again in this section, both Talise Spa and Al Ain have to be focused. The major reason for choice of Al Ain is the unique geographical conditions and rich cultural heritage. Also as compared to its counterparts like Dubai there is a lot of opportunity for development. Based on the initiatives of the government to develop Al Ain as a premier tourist location, it would most likely that slowly but surely the place would start to get traffics in the forms of foreign tourists and hence it would be impotent to have a facility like Talise Spa that provides an array of services under one roof reflecting the cultural heritage of UAE. Location SWOT Analysis Strengths Excellent location, infrastructure